Wednesday, March 23, 2011
"The Hard Sell" : Taboo In Advertising
The Health Ministry of Israel did not find these ads for Kiss: All Natural Tobacco amusing one bit. But the interesting part is that they did not go after the ads for being obscene. They filed a complaint on the grounds that the cigarette packets resemble human beings and therefore violate the law against the use of humans in cigarette ads. And it worked. The tobacco company was fined for the use of humans in the ads. Who knew humans looked like this in Israel?