Wednesday, March 16, 2011
"The Hard Sell" : Taboo In Advertising
Talk about a battle of cities. Because of Starbucks, Seattle is no doubt credited as the official coffee city. It's only logical that anyone trying to put their city on the coffee map would have to take jabs at it. This message, put on a Philly coffee guide, goes straight for a low blow, pointing out Seattle's high drug rate. Yes, heroin addicts do rome the streets of Seattle. The only real problem with this ad is that Philadelphia is only a couple of cities behind Seattle in the ranks of a drug infused city. A case of the black coffee mug calling the coffee black?