Wednesday, January 26, 2011
"The Hard Sell" : Taboo In Advertising
This is the second ad featured in "The Hard Sell" banned due to its imagery depicting the Twin Towers. The first one, an environmentally themed ad, was more blatantly shocking, showing the actual act of numerous planes crashing into the towers. This anti-smoking campaign ad (reportedly created by a New Zealand agency) is a little less aggressive, but was too "inappropriate" for the Chinese government to handle. No doubt, 9/11 and anything surrounding it is a sacred cow in our country, but it is interesting that China took such a strong stand on the ad. In terms of creativity and strongly driving a point home, the ad serves its purpose. And with all the attention this ad got online, the message definitely got out.