Wednesday, January 12, 2011

"The Hard Sell" : Taboo In Advertising

This ad by The Breast Cancer Fund plays on a Victoria's Secret ad by depicting a woman with a mastectomy scar posed sexily. The tagline reads "It's No Secret: Society is Obsessed with Breast, But What Are We Doing About Breast Cancer?" Viacom apparently did not appreciate the shock value of the ad, banning it from all its advertising citing the scar might prove "too shocking to the public." Interesting stance from a company responsible for broadcasting "Jersey Shore" and the like.

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