Monday, January 24, 2011

News Spotlight: Teen Sex Gone Bad

News flash: teenagers are fucking. This fact seems to be very shocking and hard for some people to handle apparently after all the backlask MTV is catching for their new show "Skins." The show, which originated and has been very successful in the UK, has had four advertisers pull out and is now facing child pornography allegations. Of course, the ratings are good so we'll have to see if that fact plus money from the other advertisers who are still on board will keep the show afloat.

From NY Daily News: "Advertisers are slowly stripping away their support for MTV's latest show, much-talked-about "Skins."

The sex and drug-laden teen show received much media attention in the days leading up to its debut this past Monday, not all of it positive, after the Parents Television Council dubbed it "the most dangerous show" on television.

The PTC pitched a full-fledged advocacy campaign to get the show off the air, encouraging companies to pull their ads from the show.

So far, it seems like it's working.

Tax prep company H&R block, one of the show's largest advertisers, is the most recent to pull its support from the controversial British import, following in the steps of Taco Bell, Wrigley and GM, reported.

The company said in a statement: "H&R Block is not an advertiser of the show. One ad ran by mistake as part of a rotation. Once we learned this, we immediately took steps to ensure it didn't happen again. This program is not brand right and H&R Block did not select it to be part of our rotation." Gum-magnate Wrigley similarly yanked its TV spots from the series, stating that it was never the company's intent "to endorse content that could offend our consumers. Any ads that previously aired during the show were part of a broader advertising plan with the network [MTV]."

The PTC also argued that many scenes in the show - which include drug-induced erections, girls flashing their breasts and underage sex - are also grounds for child pornography charges.

"In addition to the sexual content on the show involving cast members as young as 15, the PTC counted 42 depictions and references to drugs and alcohol in the premiere episode," the council stated in a letter to the U.S. Department of Justice and the U.S. Senate and House Judiciary Committees.

After Taco Bell and GM pulled their adds, MTV said in a statement: "We have an ongoing dialogue with our advertising partners about the best fit for them across our diverse lineup of shows.

"We know that not every show works for every advertiser. That said, we are confident that 'Skins' will continue to connect with the audience it was created for and that advertisers will take advantage of the opportunity to reach them."

The drama, which began as a hit British series in 2007, focuses on a group of high schoolers as they experiment and learn about topics ranging from mental illness to sexual orientation to substance abuse.

Representatives from MTV did not immediately return requests for comment.

While the noise surrounding the latest MTV teen hit may be loud, the network has had businesses pull their ads from controversial shows, including "Jersey Shore," in the past. The series, which was accused of being offensive to Italians, is the network's top-rated show and is currently in its third season."

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