Wednesday, October 13, 2010
"The Hard Sell" : Taboo In Advertising
There are few subjects that uniformly infuriate the masses of the United States population, but the 9/11 terrorist attacks ranks #1. Not only does it get people riled up, but it is a sacred cow that is expected to never be mocked or justified. This ad (released last year) depicting several airlplanes flying toward the NYC skyline was created by a South American firm named DDB for The World Wildlife Fund. The slogan reads “the tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it”. The WWF immediately denied that it approved the ad, stating that is was created by DDB as an attempt to land an account with them. Eventually, both companies issued a joint apology for the ad.