Wednesday, October 27, 2010
"The Hard Sell" : Taboo In Advertising
This Body Shop ad addresses the taboo of fatness. And Mattel was not so impressed to say the least...
From Beauty Pro Division: "For those who missed it, Barbies manufacturer Mattel sent The Body Shop a cease and desist order after posters featuring Ruby - a self proclaimed Anti-Barbie spokesperson started appearing in American shop windows. This banned advertisement was also forbidden to be hung up in the Hong Kong Mass Transit Railway. The complaints included her “nude and nippless figure” being exposed to the public which offended people in the US and China."
Damn, who knew Barbie was such a cut throat?! But those suburban perfect housewife types somehow always turn out to be.