Wednesday, November 24, 2010
"The Hard Sell" : Taboo In Advertising
This is a case of people taking things too seriously. This ad was banned in Britain because it supposedly insinuates beer causes confidence with women. Wells and Young's, the makers of Courage beer, tried to defend the ad, saying it's a humorous approach to a situation its drinkers can relate to. Europeans are usually very comfortable with this kind of stuff so it's surprising such a drastic approach was taken to such a light ad.