Wednesday, November 10, 2010
"The Hard Sell" : Taboo In Advertising
This is an ad BMW put out to promote its preowned vehicles. With the tag line "You know you're not the first," and a seductive virginesque female on the page, the message couldn't be more clear. It can be taken as a bit tacky, but overall the concept is creative. It's simple, but it's witty. And sex sells. It just does.