Wednesday, June 29, 2011

"The Hard Sell: Taboo In Advertising": Panty Sniffer

I'm pretty sure this ad for Ariel detergent depicting a man sniffing a woman's panties is supposed to imply her laundry smells really great, but surely the makers of the ad (firm Saatchi & Saatchi) thought it would be entertaining to portray a guy taking on the role of a pervert. The inscription reads "Now With Jasmine" in case you're curious, but don't worry--it has absolutely no connection to the concept. This ad's role is clearly to stir up opinion and not much else. The play on laundry and perversion is somewhat entertaining although not remotely genius.

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