This ad by the National Health Service in the UK is not only a print ad, but also had a matching commercial in which the man was actually dragged by the fish hook. Needless to say, it didn't sit so well with the public and the ads drew hundreds of (actually closer to 1000) filed complaints. In the end, the commercial was considered the most disturbing to people. The the print ads were ruled to be avoided in locations where the ads could easily be seen by children and the tv ads similarly couldn't be aired with children's programing.
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