Wednesday, July 27, 2011

"The Hard Sell: Taboo In Advertising": Deadly Sex

Take a guess what this ad is about. Well it's not about rape, but it certainly is about sex. The inscription reads (in Portuguese) "Girls, protect yourself. Demand your partner to wear a condom." I've never known MTV to be very involved with social issues so I'm not exactly sure why this ad even exists. Either way, it is attention grabbing and makes a clear point about the possible link between death and sex.

Advertising Agency: Ogilvy, Portugal

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