Wednesday, July 27, 2011
"The Hard Sell: Taboo In Advertising": Deadly Sex
Take a guess what this ad is about. Well it's not about rape, but it certainly is about sex. The inscription reads (in Portuguese) "Girls, protect yourself. Demand your partner to wear a condom." I've never known MTV to be very involved with social issues so I'm not exactly sure why this ad even exists. Either way, it is attention grabbing and makes a clear point about the possible link between death and sex.
Advertising Agency: Ogilvy, Portugal