Alicia Silverstone in Aerosmith's "Cryin'" video sparked the US masses
Doug Malloy: Spreader of false history, but stilled revered
Fakir Musafar: Modern Primitivism leaderBody piercing, like any artform, has an extensive history with several categories of interest. Below is an exploration of the rise in popularity of the medium. Remember Alicia Silverstone in Aerosmith's "Cryin" video? As for the statistics, they were rounded up 6 years ago so I bet the numbers and percentages have exploded.
From Wikipedia: Body adornment has only recently become a subject of serious scholarly research by archaeologists, who have been hampered in studying body piercing by a sparsity of primary sources. Early records rarely discussed the use of piercings or their meaning, and while jewellery is common among grave goods, the deterioration of the flesh that it once adorned makes it difficult to discern how the jewellery may have been used. Also, the modern record has been infiltrated with the 20th century inventions of piercing enthusiast Doug Malloy. In the 1960s and 1970s, Malloy marketed contemporary body piercing by giving it the patina of history. His pamphlet Body & Genital Piercing in Brief included such commonly reproduced urban legends as the notion that Prince Albert invented the piercing that shares his name in order to tame the appearance of his large penis in tight trousers and that Roman centurions attached their capes to nipple piercings. Some of Malloy's myths are reprinted as fact in subsequently published histories of piercing.
By the early part of the twentieth century, piercing of any body part had become uncommon in the West. After World War II, it began gathering steam among the gay male subculture. Even ear piercing for a time was culturally unacceptable for women, but that relatively common form of piercing began growing in popularity from the 1960s. In the 1970s, piercing began to expand, as the punk movement embraced it, featuring nontraditional adornment such as safety pins, and Fakir Musafar began popularizing it as a form of Modern Primitivism, which incorporated piercing elements from other cultures, such as stretching.
Body piercing was also heavily popularized in the United States by a group of Californians including Malloy and Ward, who is regarded as "the founding father of modern body piercing". In 1975, Ward opened a home-based piercing business in West Hollywood, which was followed in 1978 by the opening of Gauntlet Enterprises, "the first professional body piercing specialty studio in America." From it, Ward distributed the pamphlet which Malloy had written and Ward illustrated, disseminating much misinformation but stimulating interest in more exotic piercings. As word of body piercing spread to the wider community, Ward, Malloy and Musafar collaborated on launching the first publication dedicated to the subject, PFIQ.
A significant development in body piercing in England occurred in 1987, when during Operation Spanner, a group of homosexuals—including well known body piercer Alan Oversby—were convicted of assault for their involvement in consensual sadomasochism over a 10 year period, including acts of body piercing. The courts declared that decorative body piercing was not illegal, but that erotic body piercing was. Subsequently, the group Countdown on Spanner formed in 1992 in protest. The group appealed the decision before the High Court of Justice, the House of Lords and finally the European Commission of Human Rights, attempting to overturn the verdict which ruled consent immaterial in acts of sadomasochism, without success. In spite of their repeated failures, the situation publicized the issue, with The Times editorializing the court's decision as "illiberal nonsense" in 1993.
Body modification in general became more popular in the United States in the 1990s, as piercing also became more widespread, with growing availability and access to piercings of the navel, nose, eyebrows, lips, tongue, nipples and genitals. In 1993, a navel piercing was depicted in MTV Video Music Awards' "Music Video of the Year", "Cryin'," which inspired a plethora of young female fans to follow suit. According to 2009's The Piercing Bible, it was this consumer drive that "essentially inspired the creation of body-piercing as a full-fledged industry." Body piercing was given another media-related boost in 2004, when during a Half-time performance at Super Bowl XXXVIII singer Janet Jackson experienced a "wardrobe malfunction" that left exposed Jackson's pierced nipple. Some professional body piercers reported considerable increases in business following the heavily publicized event.
21st Century statistics:
A 2005 survey of 10,503 people in England over the age of 16 found that approximately 10% (1,049) had body piercings in sites other than the earlobe, with a heavy representation of women aged 16–24 (46.2% piercing in that demographic). Among the most common body sites, the navel was top at 33%, with the nose and ear (other than lobe) following at 19% and 13%. The tongue and nipple tied at 9%. The eyebrow, lip and genitals were 8%, 4% and 2%, respectively. Preference among women followed closely on that ranking, though eyebrow piercings were more common than nipple piercings. Among male responders, the order was significantly different, descending in popularity from nipple, eyebrow, ear, tongue, nose, lip and genitals.
