Wednesday, August 17, 2011

News Spotlight: Brand Un-Endorsement

This is the funniest celebrity news I've heard in a long time. How awful do you have to be for a clothing brand to pay your NOT to wear their clothes? Pure comedy.

From Forbes: "Not all celebrity endorsements are good, at least Abercrombie & Fitch doesn’t think so; the apparel retailer is asking Jersey Shore cast member Mike “the Situation“ Sorrentino to stop wearing its clothes.

That’s right, the apparel chain known for it racy adds and half naked models thinks an MTV reality star known for being nearly naked is damaging it’s reputation. The retailer is actually offering to pay Sorrentino to take off their clothes and issued this statement:

““We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”"

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