Friday, May 13, 2011
"The Hard Sell" : Taboo In Advertising
This New Zealand Autotrader billboard depicting two dogs looking out the window and using a play on the word "bitches" did not amuse some folks. It seems the main offense of the ad is people could not see the dogs in the window and when the words were read, people assumed it was a sexist rant. Autotrader didn't wait for a ruling against them in the matter. They decided to just take the billboard down to appease the bitching public.